21 August 2009


From Inside Higher Ed:

In selling school-color beer cans near colleges and universities, Anheuser-Bush is "only trying to reach college fans who can drink legally and responsibly."

So AB is making special cans to target approximately 1/8 of undergraduates.

Pardon my skepticism.


John David said...

What are AMBS' school colors again?

Blake said...

OOO! I want one from each of the Big 10 teams. I wouldn't drink it but it would be really cool to have.